{"id":11503,"date":"2023-05-03T11:16:29","date_gmt":"2023-05-03T09:16:29","guid":{"rendered":"https:\/\/leeuwardencityofliterature.nl\/waarom-page-against-the-machine-interview-met-boekverkoper-joe-hedinger-uit-norwich\/"},"modified":"2024-07-17T12:24:13","modified_gmt":"2024-07-17T10:24:13","slug":"waarom-page-against-the-machine-interview-met-boekverkoper-joe-hedinger-uit-norwich","status":"publish","type":"post","link":"https:\/\/leeuwardencityofliterature.nl\/en\/waarom-page-against-the-machine-interview-met-boekverkoper-joe-hedinger-uit-norwich\/","title":{"rendered":"Why Page Against the Machine? Interview with bookseller Joe Hedinger from Norwich"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;We created <em>Page Against the Machine<\/em> in 2017 in response to research from UK charity The Reading Agency, which found that 67% of UK adults would like to read more \u2014 and not just for entertainment. Nearly two thirds of people said they\u2019d like to turn to a book in times of stress, anxiety or illness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the research also found a problem: even though they\u2019d like to, people struggle to find time to read, because the demands and distractions of hectic lifestyles get in the way. The reason people <em>want<\/em> to read (respite from busy, stressful lives), is the reason they <em>can\u2019t<\/em> (their lives are too busy and stressful).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our key idea was to think about reading as a <em>practice<\/em>. Rather than snatching a few lines before bed or on your commute, what if reading was something you committed regular time to \u2014 just like putting an hour aside for the gym, yoga or meditation?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every Wednesday, our bookshop stays open an extra hour between 5.30pm and 6.30pm. We invite people travelling home from work to stop in and simply read for an hour. No need to buy anything \u2014 it\u2019s BYOB (bring your own book). Phones off, cup of tea or glass of wine, quiet music\u2026 although we like to start and end the session with a chat about what everyone is reading, giving the whole thing an informal book club feel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the covid lockdowns, we kept <em>Page Against the Machine<\/em> going online, where we reached more readers than ever before, in the UK and abroad. The concept has now been adopted by several other bookshops nationwide \u2013 and even one in Canada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also run a yearly, outdoor version of the event in partnership with National Centre for Writing as part of the Norwich &amp; Norfolk Festival, in Norwich\u2019s beautiful Plantation Garden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2023, to celebrate ten years of being a UNESCO City of Literature, we\u2019re going one step further \u2013 opening up <em>Page Against the Machine<\/em> to the world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for being involved. Considering the pace of modern life, taking a moment to slow down and focus on one thing isn\u2019t just good for our wellbeing \u2013 it\u2019s actually quite a rebellious act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viva the reading revolution!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joe Hedinger<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bookseller at The Book Hive, Norwich UNESCO City of Literature<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We created Page Against the Machine in 2017 in response to research from UK charity The Reading Agency, which found that 67% of UK adults would like to read more \u2014 and not just for entertainment. Nearly two thirds of people said they\u2019d like to turn to a book in times of stress, anxiety or [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"news_category":[10],"class_list":["post-11503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Page Against the Machine? 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